YogiApproved Becomes YouAligned: A Rebrand That Reflects a Shift In the Wellness Industry
YogiApproved, a leading online yoga platform founded in 2015, is now YouAligned. They are known for having some of the highest-quality articles and online yoga and fitness classes in the industry.
This rebrand embodies the brand’s evolution from a focus on yoga to a focus on broader wellness.
A new name but the mission remains the same: to help their community thrive through mind, body and life wellness.
Much like the industry as a whole, YouAligned has evolved from a sole focus on yoga to a holistic focus on wellness, which includes yoga as a key pillar of wellness.
“Over the years we have watched YogiApproved grow into the full-fledged wellness platform that it is today. This rebrand or glow-up, as I like to call it, reflects our company’s evolution into adulthood.” - Ashton August, Founder of YouAligned
As yoga has become more established in the West, individuals have found a deeper connection to their overall wellness. Why? Because a committed yoga practice leads to living a wellness lifestyle.
And as more and more people find the gift of yoga, the collective interest in wellness continues to increase too. Societally, we are experiencing a major shift from glorifying the hustle mentality, to prioritizing self-care and living a healthy lifestyle.
YouAligned, formerly YogiApproved, is a platform for mind-body-life wellness, aligned with their audience’s modern needs and lifestyle. In addition to thousands of informative articles, they offer premium video content including Movement (Yoga, Fitness, Pilates, Barre and Dance), Mindfulness, Guided Meditation, and more Wellness and Mindset classes and programs are coming soon.
Their 5-star rated app (voted best Mac app for at-home yoga and fitness by Lifewire Magazine) is available on all devices and students can download their classes to play offline while traveling or away from wifi. Every class a member completes helps plant a food-producing tree for farming communities in sub-Saharan Africa. So far their members have planted nearly 300,000 trees!
YouAligned is helping their audience find alignment in mind, body & life wellness. Head on over to youaligned.com and read an article or take a class today.